01
Certifications and Training
01 A record of development
Curiosity, turned
into capability.
I learn to build things, understand how they work and improve what already exists.
That means following questions across technology, behaviour, data and strategy, then testing what I learn through real projects. This page brings together formal certifications, completed training and evidence from earlier work.
01Build
Turn ideas into useful, working things.
02Understand
Look beneath the surface of systems and behaviour.
03Solve
Find practical answers to real problems.
04Improve
Test, measure and make systems work better.
02 Continuing interests
Things I keep
learning.
These are active areas of curiosity, not claims of mastery. Each one connects to how people find, understand and act on information.
- Artificial IntelligenceTools, systems and applications
- AEOAnswer engine optimisation
- GEOGenerative engine optimisation
- SEOSearch behaviour and visibility
- Data analysisSignals, measurement and meaning
- Customer behaviourIntent, decisions and experience
- StrategyChoices, positioning and direction
- Pattern recognitionConnections across information
- PsychologyHow and why people respond
- TrendsWhat is changing and why
03 Verified learning
Google certifications.
Seven completed certifications across advertising, analytics and campaign technology. Select any certificate to inspect it at full size.
02
Google Ads Display Certification
03
Google Ads Search Certification
04
Google Analytics Individual Qualification
05
Shopping Ads Certification
06
Campaign Manager Certification Exam
07
Creative Certification Exam
04 Broader marketing knowledge
Other certifications.
Training across creative technology, email, social media and retail advertising.
01 / Sales
Sales Skills & Negotiation Skills
Selling Masterclass 2021
02 / Workplace
Jaguar Land Rover
JLR On-Boarding
03 / Advertising
The Complete Facebook Ads Course
Beginner to Advanced
04 / E-commerce
Shopify Full MasterClass 2021
I’m Crazy For Revealing This
05 / Publishing
Bestseller Book Marketing
Amazon Kindle KDP Self-Publishing
06 Historical results
Learning, applied.
These screenshots preserve historical performance from previous Instagram accounts that I built and grew.
The accounts shown are no longer active or controlled by me. They are included solely as evidence of earlier work and results.
07 Beyond certificates
See how the learning
connects.
Certifications show structured learning. The wider portfolio shows the questions, projects and experiments that learning has supported.
What keeps the work moving